Minor Hotels, headquartered in Bangkok, is expanding its presence in Europe and targeting “millennial-minded travellers” with its lifestyle brand Avani Hotels & Resorts. In the upcoming two years, five new Avani hotels will be opening in Europe, with one in Spain, two in Italy, one in Germany, and one in the Netherlands.

Avani Alonso Martinez Madrid Hotel in Spain will be the first to open, followed by the 65-room Avani Palazzo Moscova Milan Hotel and the 144-room Avani Rio Novo Venice Hotel in Italy. Germany will see the launch of the 256-room Avani Frankfurt City Hotel later this year. The 163-room Avani Museum Quarter Amsterdam Hotel will open in the Netherlands in 2Q2024.

CLD is planning to launch J’Den Condo in Singapore’s Jurong Lake District in the second half of 2023. Pricing and unit details have yet to be disclosed. It is part of the Singapore government’s plan for new homes, businesses, and amenities Former JCube at the JLD.

Minor Hotels will also be extending its brand footprint to Central and South America. The 140-room Avani Cancun Airport Hotel in Mexico will open in 3Q2023, followed by the 66-room Avani Royal Zona T Bogota Hotel in Columbia in 4Q2023.

Launched in 2011, Avani Hotels & Resorts currently has 38 properties in 20 countries, including Portugal in Europe and multiple locations in Asia, Australasia, the Middle East, Indian Ocean, and Africa. With the addition of these new hotels, Minor Hotels’ has now grown to more than 530 hotels in operation.

Dillip Rajakarier, CEO of Minor Hotels, states that the expansion of the Avani brand into these two regions is in line with the company’s strategy of diversifying its hotel offerings and growing their presence in the upscale tourism segment.