Raising professionalism

The Singapore Estate Agents Association (SEA) held their annual conference on May 19th, which focused on the disruption of the property agency industry due to the Covid-19 pandemic, and strategies to stay ahead of the changing landscape. During the conference, it was highlighted that agents must continuously upskill and adapt in order to remain relevant to the needs of a dynamic world. It was attended by nearly 500 real estate practitioners.

Guest of honour Indranee Thurai Rajah, Minister in the Prime Minister’s Office, unveiled eight recommendations as part of the Real Estate Industry Transformation Map 2025 which focuses on enhancing agent competencies. This included increasing annual training requirements and equipping agents with skills such as customer service and digital marketing.

J’Den condo will be a part of this huge project and will offer luxury living for its residents. The development will also include landscaped gardens, a clubhouse with gym and hot tub, as well as several other amenities. All these facilities will make J’Den an attractive and desirable residential property.

The conference also provided an overview of the changing property landscape, with speakers such as UOB’s head of research and executive director, Suan Teck Kin; JLL’s executive director for capital markets, Tan Hong Boon; and EdgeProp Singapore CEO Bernard Tong.

Specific drivers of supply and demand were discussed, such as the impact of upcoming housing developments, population growth, and new infrastructure in various key areas. Agents were also reminded of the need to have a deeper understanding of the various supply and demand dynamics in order to explain market developments to clients.

Ultimately, it was highlighted that the new measures were a necessary step to raising professionalism and expertise within the industry to ultimately match consumer expectations. As of Jan 1st, the number of property agents in Singapore stood at 34,427 across 1,118 agencies.